: Company : News : 28 November 2011
Colorhythm is proud to announce the launch of our product customization configurator for Freedman Seating.
Leveraging the proven power of custom visualization1, this best-in-class software tool allows Freedman's transportation-industry customers to choose from 135 fabrics to virtually upholster the seat of their choice. Each seat can have different treatments applied to the various front, back, and side regions, for a whopping total of 56,556,784,881 final options! All instantly rendered with a crisp, photorealistic precision unmatched by other configurators on the web today — and without the use of Adobe® Flash®.
See it in action and indulge your own interior design whims:
Freedman Seating "Design Your Seat" Visualizer
Interactive visualization modules like this are massively appealing to online shoppers. Web retail market research has revealed configuration to be the leading tool for sales conversions of custom products2. It also slashes returns, as well as offering huge efficiencies to the manufacturing process with the creation of virtual product samples. All at an eminently affordable price — it's exciting that such sophisticated, value-added technology actually provides incredible cost savings.
Contact Colorhythm to find out how you can get your own configurator, and get ahead of the competition.
1 CMO Surveys 2010
2 Jeffrey Grau, "The Customer Shopping Experience Online," eMarketer, Sept. 2008
